
Business Analysis tools
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Strengths, Weaknesses, Opportunities, Threat
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Political, Economic, Social, Technological, Environmental, Legal
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Industry competitiveness and profitability analysis
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Visual framework for business models
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Define total addressable market (TAM), SAM, SOM
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Item descrMarketing (Marketing Mix)iption
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Visually map competitors based on two variables (e.g., price vs. quality, trendiness vs. mass appeal) to identify gaps in the market.
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FASHION BRANDS ANALYSIS
FUTURE SCENARIO ANALYSIS
INTERNAL AND EXTERNAL ANALYSIS
Story Telling
CREATIVE WRITING
Fashion Article
Internal and external analyses serve distinct purposes and are crucial for organizations. Internal analysis enables organizations to assess internal resources, capabilities, strengths, and weaknesses, while external analysis focuses on evaluating the Macro-environmental factors, market research, and so on.
This assignment involves envisioning potential future states and understanding how various external factors may impact the brand's performance and market positioning.
